Urban Peak occupies a specific and often overlooked position in the promotional cooler market: genuinely waterproof construction with heat-sealed liners, at a unit cost that still works when you are ordering for a whole team. It is not a premium rotomolded brand and it does not pretend to be. What it does is solve the problem that ruins most inexpensive branded cooler bags — the moment the ice melts and the seams start to leak.
This guide covers what the range actually contains, how the models differ in size and construction, and which one fits which kind of program. Every model listed here can be decorated with your logo and ordered in bulk.
What Urban Peak makes
The catalog breaks into three product families plus a set of ready-made gift kits. Two things run across almost the entire range and are worth knowing before you compare on price alone:
- Leak-resistant heat-sealed liners. The interior is welded rather than stitched. This is the practical difference between a cooler that survives a day at an event and one that drips through a car seat on the way home.
- Thick foam insulation. Most models carry 10mm foam, a few carry 8mm. For soft-sided coolers in this price bracket that is at the generous end.
- A one-year limited warranty across the range, which is more than most promotional cooler bags offer at all.
The full Urban Peak range at a glance
Capacities are quoted in standard 12 oz cans. Dimensions are depth by width by height, which matters more than it sounds — a 24 can cooler that is tall and narrow behaves very differently at a trade show table than one that is wide and flat.
Waterproof hinge and tote coolers
The core of the range and the models most people mean when they search for an Urban Peak cooler bag. Top-loading, zippered, with a shoulder strap and a bottle opener.
| Model | Cans | Dimensions (D x W x H) | Foam |
|---|---|---|---|
| Waterproof 12 Can Hinge | 12 | 6.75″ x 12″ x 9.5″ | 10mm |
| Waterproof 12 Can Hinge Asher | 12 | 6″ x 11″ x 10″ | 10mm |
| Waterproof 12 Can Dash | 12 | 7″ x 10″ x 11.5″ | 10mm |
| Waterproof 24 Can Hinge | 24 | 6.5″ x 16″ x 13″ | 10mm |
| Waterproof 24 Can Hinge Asher | 24 | 7″ x 17″ x 13″ | 10mm |
| Waterproof 24 Can Erol | 24 | 9″ x 12″ x 11.5″ | 10mm |
| Slate 36 Can Waterproof | 36 | 9″ x 18″ x 16″ | 10mm double |
| Waterproof Ashforth 38 Can Tote | 38 | 8″ x 17″ x 17″ | — |
| Waterproof 48 Can Hinge | 48 | 9″ x 19″ x 13″ | 10mm |
The 24 Can Hinge is the volume seller for a reason: it holds enough for two people for a day, it fits in a car footwell, and its flat front panel is the easiest decoration surface in the range. The Slate 36 Can is the one to reach for when the cooler needs to look like a gift rather than a giveaway — it uses double-coated 840D TPU with vegan leather trim and reads as a considerably more expensive item than it is.
Collapsible coolers
Same insulation, but the sides unbuckle and the whole thing flattens. This matters in two situations: shipping a large order, where flat-packed coolers cut your freight cost noticeably, and recipients who have nowhere to store a rigid cooler between uses.
| Model | Cans | Dimensions (D x W x H) | Foam |
|---|---|---|---|
| 12 Can Collapsible | 12 | 7″ x 14″ x 10″ | 8mm |
| 20 Can Collapsible | 20 | 8.5″ x 17.5″ x 11.5″ | 10mm |
| 30 Can Collapsible | 30 | 10.5″ x 17″ x 12″ | 10mm |
Backpack coolers
Hands-free, and the family that gets used most often after the event is over. If your goal is repeated brand exposure rather than a single impression, this is where to spend.
| Model | Cans | Dimensions (D x W x H) | Notable |
|---|---|---|---|
| 24 Can Roll Top Backpack | 24 | 6″ x 16″ x 21″ | Roll-down buckle closure, reflective trim |
| Waterproof Cryo 26 Can Backpack | 26 | 9″ x 15″ x 20″ | 10mm foam, largest waterproof backpack |
| 35 Can Fold Top Backpack | 35 | 6.5″ x 17″ x 18″ | Highest capacity backpack in the range |
| Waterproof Mombo Backpack | 24 / 21L | 8″ x 16″ x 15″ | Dual backpack and cooler, includes refillable ice pack |
The Mombo is the most interesting of the four for corporate gifting. It works as an ordinary backpack as well as a cooler, and it ships with a refillable ice pack, so the recipient does not need to own anything else to use it the day they receive it.
Ready-made gift kits
Six kits pair an Urban Peak cooler with a companion item, which solves the problem of a gift that feels slightly thin on its own. They are worth considering when the cooler is going to a client or a long-service recipient rather than into a giveaway bin.
| Kit | Cooler included | What else is in it |
|---|---|---|
| Golf Essentials Kit | 6 can | Microfiber waffle golf towel |
| Ultimate Golf Kit | 12 can | Expanded golf accessory set |
| Outdoor Essentials Kit | 20 can collapsible | Outdoor companion items |
| Outdoor Adventure Kit | 24 can roll top backpack | Adventure companion items |
| On-The-Go Kit | 24 can | Everyday companion items |
| Cozy Nights Kit | 24 can | Blanket-style companion item |
Which Urban Peak model fits your program
| If you are… | Consider | Why |
|---|---|---|
| Running a large event giveaway | 12 Can Hinge or 12 Can Collapsible | Lowest unit cost in the range, still waterproof and still branded |
| Gifting a whole team something they will use | 24 Can Hinge | The all-round model — enough capacity for real use, easiest panel to decorate |
| Shipping several hundred units | 20 or 30 Can Collapsible | Flat-packs, which cuts freight on a bulk order |
| Wanting repeat brand exposure after the event | Cryo 26 or Mombo Backpack | Backpacks get carried again; a tote usually gets stored |
| Buying a client or milestone gift | Slate 36 Can, or a gift kit | Reads as a considered gift rather than merchandise |
| Supplying a tailgate, boat or job site | 48 Can Hinge | Shared capacity for a group rather than one person |
Branding an Urban Peak cooler
Urban Peak coolers are soft-sided, so decoration is printed rather than engraved. The tarpaulin and TPU panels these are built from take ink well, and most models have a deliberately flat front panel sized for a logo.
A few practical points before you send artwork:
- Setup is listed at $65 per order across this range at the time of writing. It is charged once, not per unit, which is why a larger order dilutes it quickly — and why splitting one program into two separate orders costs you twice.
- Send vector artwork (AI, EPS or vector PDF) wherever possible. If you only have a raster file, send it at 300 DPI or higher at the final print size.
- Watch the stitch trim. Several models use a bold contrast stitch along the panel edges. It looks good, but it eats into the usable print area, so confirm the imprint dimensions for the specific model rather than assuming.
- Simple marks hold up best. A logo with fine gradients or hairline detail will lose definition on a textured waterproof fabric. Our artwork guide covers what to simplify and why.
You will receive a free digital proof before anything goes into production. Confirm colors, spelling and placement at that stage — it is the last point at which changes cost nothing.
How Urban Peak compares to the other brands we carry
Urban Peak is not competing with a rotomolded hard cooler and it is not the cheapest thing on the shelf. It sits in between, and the comparison that matters is against the brands people usually weigh it against:
| Compared with | Urban Peak is… | Choose the other when… |
|---|---|---|
| Igloo | More waterproof and more technical, less of a household name | Name recognition matters more than construction |
| RTIC | Substantially lower per unit, less insulated over multiple days | The cooler needs to hold ice for a weekend, not a day |
| iCool | Comparable in price, stronger on waterproofing and outdoor styling | You want a simpler, more office-oriented look |
| YETI | A fraction of the cost, and reaches many more recipients | The gift list is short and the badge is the point |
Frequently Asked Questions About Urban Peak Coolers
Are Urban Peak coolers actually waterproof?
The liners are heat-sealed rather than stitched and the shells are coated tarpaulin or TPU, so they hold melted ice without seeping at the seams — which is where cheaper promotional cooler bags fail. Treat them as water-resistant rather than submersible: they are built to keep water in and rain out, not to be dropped in a lake.
How long will an Urban Peak cooler keep ice?
Expect a full day from a properly packed cooler, not a weekend. These are soft-sided coolers with 8 to 10mm foam, and how full you pack it, whether the contents were chilled beforehand and how often it is opened all matter far more than which model you choose. If you need multi-day ice retention, you want a rotomolded hard cooler instead.
Which model is the safest choice for corporate gifting?
The Waterproof 24 Can Hinge. It holds enough for genuine everyday use, it fits in a car footwell, and it has the flattest and largest decoration panel in the range. If the gift needs to feel more considered — a client or a long-service award — the Slate 36 Can looks and feels like a significantly more expensive item.
What is the minimum order for custom Urban Peak coolers?
Minimums are set per model and shift with available stock, so confirm on the model you want. Setup is charged once per order rather than per unit, which means the per-piece economics improve sharply as quantity rises. Our minimum order quantities guide explains how the pricing tiers work in practice.
Can I order a mix of Urban Peak models in one order?
Each model carries its own minimum and its own decoration setup, so a mix is normally handled as separate orders rather than one combined quantity. If you want variety without multiplying cost, a single model offered in two or three colorways is the usual compromise.
Get a Quote on Custom Urban Peak Coolers
Tell us the model, the quantity and the date you need them and we will come back with pricing, a free digital proof and a realistic production schedule. Browse the full Urban Peak collection, compare it against the other brands we carry, or contact our team at 800-927-2630.